LG potentially exiting the mobile business is actually a good thing

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A collection of reviews, of which the latest last week, counsel that LG might be exiting the cell enterprise. In line with chatter, there’ll allegedly be an official announcement tomorrow, April 5, the place the corporate may probably reveal its retirement from the phase. I personally imagine that is the most effective determination LG could make.

No, I’m not hating on LG. Consider it or not, I’ve a lot love for the corporate and I’ve very expensive associates who work at or for LG (you realize who you might be, a lot love!). So how come such a drastic transfer, the place we lose yet one more OG, is usually a good factor?

LG Cellular and the platform dilemma

These of you who’ve been round for the journey may do not forget that LG was actually forwards and backwards between platforms again within the day. This vacillation will, as we’ll quickly see, develop into a defining think about LG’s cell enterprise, which I imagine has a direct correlation with its struggles.


Getting again to the platforms, LG’s push began again within the Home windows Cellular days. The LG GM750 involves thoughts with its 3-inch display and Home windows Cellular 6.5 Skilled working system. LG later turned one of many three (alongside HTC and Samsung) {hardware} launch companions for Microsoft when Home windows Cellphone 7 got here alongside, and the Optimus 7 was a extremely good cellphone (additionally being LG’s first Home windows Cellphone).

However in between Home windows Cellular 6.5 and Home windows Cellphone 7, LG began dipping its toes in Android waters, launching its first smartphone operating on Google’s (Android 2.2) platform in 2009 with the LG GW620.

This indecisiveness (or exploring all choices, if you’ll) will intensify and persist sooner or later for LG. Certain, the opposite Korean behemoth, Samsung, was just about doing the identical, and so they’re in a reasonably good place right this moment. Sure, however Samsung had a sure consistency in different departments, the place LG was missing too.

In protection of LG, or every other producer in the identical place again within the early 2010s, there was no approach in foreseeing that Google and Android will ultimately blow up. Microsoft was the actual deal, mainly having a monopoly over a market that was quick growing. Betting on Home windows Cellular (and later Home windows Cellphone) was a secure wager, if solely Microsoft wouldn’t have rested on its laurels, which ultimately became Home windows Cellphone’s demise. Apple and its iPhone launch in 2007 didn’t notably assist both…

LG Cellular and the design dilemma

What makes an iPhone an iPhone? Or a Samsung a Samsung? Heck, even a HUAWEI a HUAWEI! It’s the businesses that managed to construct a model that’s recognizable that ultimately succeeded. What do I imply by that? If you have a look at a product and you may immediately inform the model behind it, that’s when you realize they’re doing a very good job. Simply take into consideration BMW and Porsche (simply to call a pair that’s not mobile-related).


LG someway acquired misplaced within the particulars and didn’t create a “signature” for its cellphones. It mainly threw stuff available on the market to see what sticks, with out leaving it available on the market sufficient for it to truly stick.

In case that doesn’t make sense, let me put it this manner. As a substitute of bettering from technology to technology, LG went again to the drafting board yearly to announce one thing fully completely different, abandoning the predecessor, or the primary options it launched.

All of us bear in mind the LG G Flex, the primary curved show smartphone. It was approach forward of its time, however the undertaking was deserted only for LG to return to a flat show. On the similar time, the LG G2 was making an attempt to seize the identical market, with a distinct method.

The LG G3 was flat, only for the LG G4 to be curved once more. I believe you see the place I’m getting at. …to not point out these leather-based again fashions which solely caught round for a short time, although they have been attractive.

Save for the LG emblem, there was little to nothing to make an LG cellphone immediately recognizable, and that I believe laid down roadblocks in its personal path.

About the one type issue LG has not experimented with (not less than not within the type of a completed product available on the market) is a foldable machine. As a substitute, LG selected to go the “Twin Display” approach however threw in a tornado (actually) alongside the best way with the LG Wing.

Did I point out the V10 and its sturdiness? Sure, that didn’t stick round lengthy sufficient both, the identical approach that the Optimus 3D and your entire 3D smartphone idea have been quickly deserted. How concerning the LG G5 and Associates, with the modular method? Yep, out the window.

So what makes an LG cellphone an LG cellphone? I suppose, if now we have to place a label on it, it could be “variety”? No, not in a great way.

The corporate’s finest determination

Each time a participant (large or small, doesn’t matter) retires, all of us lose. The market loses, clients lose, innovation takes successful, folks lose their jobs, it’s a large number. It’s a lose-lose scenario. Particularly if the corporate is likely one of the OGs (HTC involves thoughts as properly), you may’t assist however really feel sentimental, nostalgic. I simply fired up my G Flex 2: it nonetheless works.

So how on earth is LG exiting the cell enterprise a very good determination? Effectively, it’s, in the event you’re LG. The one one profitable from this whole scenario is, paradoxically, LG itself. It’s not that the behemoth doesn’t have the sources to fund a non-profitable phase of its large group. It’s about pouring water right into a bucket crammed with holes. At one level you simply get uninterested in doing it, particularly in the event you’re making an attempt to pluck them, and one other one pops up.

LG Wing

The hundreds of thousands and hundreds of thousands the corporate was spending on analysis, improvement, manufacturing, and lots of different points concerned in its cell enterprise will probably be put to higher use elsewhere.

At this level, I want it was an April Fools’ joke and I’ve wasted an hour scripting this. However did I? You see, even when it was a joke, LG nonetheless has an enormous downside which it failed to resolve for years and years on finish. And, at this level, I don’t suppose it may provide you with something (that it hasn’t already tried) that may flip the tables in its favor.

What do you suppose? Drop us a line within the feedback beneath. Share your story, opinion, recollections and let’s have a dialog.

Thanks for studying! Welcome to The Editor’s Desk!  

Anton D. Nagy

Anton is the Editor-in-Chief of Pocketnow. As publication chief, he goals to deliver Pocketnow even nearer to you. His imaginative and prescient is especially centered on, and oriented in direction of, the viewers. Anton’s ambition, adopted by your entire group, is to rework Pocketnow right into a reference media outlet.
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